Craft vs AI Wars: Apple, Barbour, & Coca-Cola

Update: 2025-11-13

Description

Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the Starbucks bear cup chaos. They also dig into Apple TV's quality-over-quantity approach, consumerism culture, and how brands are staking claims on AI vs craft.

Nike Dodgers Murals (00:18-01:53 )
Apple's Glass Logo Rebrand & Apple TV (01:54-11:03 )
Sephora's Mariah Carey Holiday Ad Backlash (17:18-27:39 )
Coca-Cola AI vs Barbour Wallace & Gromit (28:34-37:20 )
Starbucks Bear Cup Disaster & Consumerism (37:21-47:03 )
Takeaways & Optimism (47:03-54:20 )

Comments

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00:00

Craft vs AI Wars: Apple, Barbour, & Coca-Cola

Sonia Baschez and Amanda Natividad

#box-pro-ellipsis-17635430234659{-webkit-line-clamp:2;}Craft vs AI Wars: Apple, Barbour, & Coca-Cola

Craft vs AI Wars: Apple, Barbour, & Coca-Cola

Sonia Baschez and Amanda Natividad

Craft vs AI Wars: Apple, Barbour, & Coca-Cola