This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dave Woolliscroft, Finance Leader and Big 4 Managing Director. Randy and Dave discuss the key differences between venture capital and private equity, particularly focusing on what it means for companies preparing for a sale to a PE firm. The conversation highlights the importance of understanding the operational changes that occur under PE ownership, emphasizing that companies often experience increased scrutiny and a more rigorous reporting structure. Dave shares insights on what makes a great PE firm and how their approach to growth can differ significantly from that of VCs, especially regarding profitability and operational discipline. 

Expert Takeaways 

• 
  Understanding the differences between VC and PE is crucial for founders and CEOs.


• 
  Preparing for a sale to a PE firm requires clear financial data and predictability.


• 
  Effective go-to-market execution is essential for attracting PE interest and valuation.


• 
  CFOs must adapt to a more rigorous financial environment under PE ownership.


• 
  Regular communication with the board helps alleviate concerns and ensures alignment.


• 
  Pricing strategy plays a significant role in maximizing profitability and growth potential.

Timestamps

(00:00 ) Intro

(00:15 ) Meet Dave Wooliscroft

(01:24 ) Understanding VC vs PE

(13:26 ) Preparing for a Sale to PE

(24:58 ) Life Under Private Equity

(36:37 ) Key Advice for CFOs in PE Transactions

(40:47 ) Speed Round: Metrics, Books, and Influencers

Links

Maxio

Upcoming Events

Maxio Institute Report

Randy Wootton LinkedIn 

Dave Woolliscroft LinkedIn

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