Should SaaS Companies Prioritize Customer Feedback or Internal Analytics to Optimize Their Pricing Model?
Update: 2024-12-17
Description
Steven Forth, Co-founder and CEO at Ibbaka, shares insights into the critical importance of customer feedback over internal analytics for optimizing SaaS pricing models. Discover a real-world example highlighting the pitfalls of assuming value features without direct customer input. Learn how to construct and validate value models through customer conversations and why straightforward, honest communication matters. Uncover practical tips for addressing customer value dimensions, especially when dealing with innovative tech solutions.
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