Should SaaS CEOs take the risk of entering a niche market or resist in favor of horiztonal?

Update: 2025-01-16

Description

Joel Trammell, chairman and founder of the Chief Executive Operating System (CEO-S), delves into the dilemma SaaS CEOs face when choosing between niche markets and horizontal growth. Joel emphasizes the importance of staying flexible and gathering market information before committing to a specific path. He also shares insights on aligning with investor visions and the critical role of the board in a company's strategic direction.

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Joel Trammell: Website // LinkedIn
Randy Wootton: Website // LinkedIn

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