From Values to Action: The Culture Branding Model Explained by Nader Safinya
Update: 2025-12-03
Description
Introduction of the Guest
Nader Safinya is the founder of Blackribbit, a culture branding company that helps organizations operationalize culture, unify employee and customer experiences, and significantly accelerate workforce decision-making. With a mission to create harmony in the workplace, Nader developed the Inside Outside In model and the Culture Brand program, which codify organizational identity into three foundational pillars that guide behavior, communication, and brand experience. He also created an AI-powered decision filter that increases organizational decision-making speed by up to 56 times.
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