From Vanity Metrics to Value: Analytics that Actually Drive Sales
Description
Are your dashboards full of data that looks great but doesn’t actually drive business?
In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Dan Temby, SVP of Technology & Analytics, to unpack why marketers chase vanity metrics, and what to measure instead.
0:00 : Intro
0:50 : How do we know which metrics on our dashboard drive sales, and aren’t just vanity metrics?
3:25 : If clicks don’t equal customers, what should marketers measure instead?
6:18 : How do we help clients move from dashboards to decisions?
8:50 : How is the analytics space evolving, and what should marketers prepare for?
10:42 : How did you apply semantic descriptions with AI to build DAC’s operating system IRIS?
12:55 : AI amplifies strategy, but only if the data is speaking the same language
13:40 : Vanity metrics may make dashboards look busy, but value metrics prove impact
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