In this episode, I sit down with Camila Reyes, founder of Simple Strategy, to unpack what it really takes to scale a service-based business without burning yourself out. Camila went from working in global marketing and service design to building a consulting business that helps health and wellness providers reach consistent 6-figure months through systems, automation, and sales strategy.We talk about why she chose uncertainty over stability – not once, but twice, and why she refuses to call herself a “traditional coach.” Camila breaks down what it actually means to be a strategist, why most coaches avoid real business structure, and where she believes entrepreneurs go wrong when trying to scale.This conversation dives into burnout, hustle culture, unrealistic expectations in the coaching industry, and whether scaling is even the right goal for everyone. If you’re a service-based entrepreneur looking for clarity, stability, and sustainable growth, this episode will challenge how you think about building your business.Our Info:Instagram: realtor.tmg and_isaac_ramirezLinkedIn: Tristan Guerrero and Isaac RamirezEmail: tristan.wcpb@gmail.com or westcoastpropertybros@gmail.comGuest:Instagram: camilareyes.bizLinkedIn: Camila ReyesChapters:00:00 – What am I gonna do? With what purpose?04:10 – Why I chose uncertainty over stability (twice)12:20 – What you felt leaving your last job?17:03 – Why I don’t call myself “just a coach”23:10 – Why health & wellness businesses struggle to scale29:20 – Hardest part about starting your business?32:30 – Free guides, growth calls & why most people don’t follow through38:00 – Is no-burnout growth actually realistic?42:20 – Hustle culture & unrealistic expectations burning you out?49:30 – How has your relationship with God helped you?57:20 – Corporate Success vs Small Business Success 1:00:27 – Lifestyle Business or Chasing Big Goals?1:01:48 – Personal transformation before helping others? 1:06:50 – Final advice for entrepreneurs and gen z seeking more?