From boudoir to browser: Etam’s omnichannel evolution
Description
How does a 109-year-old French lingerie brand transform every customer interaction into a sales opportunity? In this episode of IADS Retail Park 🎙️, Maya explores Etam's groundbreaking approach to omnichannel retail with Christine Montard, author of our latest IADS Exclusive. Discover how Etam's internally developed clienteling app 📱liberated sales associates from cash registers, turning them into mobile customer advisors. From processing 80% of online returns in-store to connected fitting rooms that solve intimate apparel's unique challenges, learn why this €880 million 💰transformation offers a blueprint for heritage brands everywhere.
➡️Click here to read the full IADS Exclusive on Etam and check out the store photos! For more insights and updates, follow us on LinkedIn at International Association of Department Stores - IADS, check out our Substack, visit our website at www.iads.org for additional resources, and learn more here!
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