From broke gym to making $1.3M/year: what changed?
Description
🌎 Disclaimer: This episode contains discussion of suicide and related topics, which may be distressing to some viewers. View discretion is advised.
John Franklin (https://www.instagram.com/johnisbuilding/) talks with Anthony Amen (https://www.instagram.com/anthonyamenfitness/) of Redefine Fitness. Anthony opens up about overcoming setbacks after COVID, the highs and lows of gym ownership, and what it takes to run a 7-figure business with a $90K-per month location.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Redefine Fitness - https://www.instagram.com/redefinefitnessli/
Redefine Fitness (website) - https://redefine-fitness.com/
🔥 Show Notes:
(00:00 ) Introducing Anthony
(1:11 ) Anthony's background and personal struggles
(4:27 ) Transition to gym ownership
(7:32 ) What is Redefine Fitness?
(9:28 ) Run a successful gym with Kilo (visit https://usekilo.com/)
(10:00 ) Challenges, successes, and building a strong team
(23:07 ) Expansion and growth
(28:54 ) Choosing the right location
(33:43 ) Raising rates
(35:55 ) Managing churnÂ
(38:11 ) Marketing strategies
(43:48 ) Advice for gym owners
(51:05 ) Future aspirations and where to find Anthony
United States
