The show must go on.

That’s not just a saying in showbiz. More and more, it’s become a mantra for nonprofits, as they pivot to find their next act.

Deborah Reed, Managing Director of Moving Arts, a nonprofit theater company, knows this all too well. From stepping into leadership at the height of COVID, to an expected grant suddenly vanishing, Deborah has tackled major socio-political and economic shifts head-on, turning challenges into incredible opportunities. Old ways were ushered off the stage, as new initiatives generated vital income.

How much does Deborah believe that organizations need to change?

"It’s literally a matter of change or die."

In this candid conversation with Counterintuity CEO & Creative Strategist Lee Wochner, Deborah gives a backstage look at what she’s been able to do with her team at Moving Arts.

Topics include:

• Innovating under pressure: Discover how Moving Arts didn't just cut costs but created a brand-new program in the face of massive change. It's a masterclass in adapting to the now, not just reacting to it.
• Unearthing hidden strengths: Learn how Deborah uncovered Moving Arts' secret weapons – from discovering some surprising earned income to the incredible business savvy of their board.
• Looking beyond government grants: Find out how Moving Arts diversified their funding by building a robust foundation grant program and even launched popular acting classes to boost revenue and bring in fresh talent.
• Working a crisis management playbook: Deborah shares her no-nonsense approach to problem-solving, emphasizing the need to look inward for solutions and market with hope, not just gloom.
• Staying sane: Discover why continuous chaos feels "normal" to Deborah and her surprising advice for other nonprofit leaders facing burnout.