In this episode, audience whisperer and social media strategist Jaclyn Uloth shares insights on how nonprofits can up their social media game. Whether you're looking to boost donations, engage volunteers, or grow awareness, Jaclyn breaks down essential tips that every nonprofit leader
needs to hear.

What’s the #1 thing you need to know about your audience before creating content?

Spoiler: It’s all about speaking their language, but Jaclyn explains how to do that effectively.

What’s one surprising tool you’re probably not using enough on social media?

Hint: It’s already at your fingertips, and it could change the way you measure success.

Why does obsessing over analytics hurt more than it helps?

Jaclyn shares why checking your data too often can backfire — and how often you should be looking at it.

Handling negative feedback — should you respond or stay
silent?

Jaclyn’s approach might surprise you! Hear why embracing criticism could be your best strategy.

What’s the most important step when starting a new socialmedia campaign?

If you’re tempted to skip this, don’t! Jaclyn explains why this first step sets the tone for everything that follows.

Want to grow your audience? Here’s why you can’t rely onorganic posts alone.

Jaclyn reveals the truth about building your following — andthe investment that really pays off.

All this and more in this episode of That’s What C! Said.