Funnels Don't Build Businesses: Here's What Does
Update: 2024-05-14
Description
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
- (00:00 ) - Intro
- (02:19 ) - Facebook funnel's story
- (07:42 ) - The difference between a funnel business approach and a real business
- (09:20 ) - The importance of the backend in a business
- (15:23 ) - The weaknesses of the influencer model
- (20:14 ) - The 5 Lightbulbs Framework
- (26:56 ) - How to implement the framework
- (31:55 ) - What is a good argument to sell your product?
- (38:14 ) - How to spot the right claim?
- (42:59 ) - The claim-proof model
- (53:01 ) - Summary
- (55:00 ) - Billy's top 3 resources
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