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GMH EU: Industry Meetups, Over-tourism Debate and Gen Z Travel Trends

GMH EU: Industry Meetups, Over-tourism Debate and Gen Z Travel Trends

Update: 2025-06-24
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In this episode of GMH EU, filmed live from the STR Summer MeetUp in Barcelona and hosted by SCALE, Truvi and Good Morning Hospitality Europe, Leo, Sarah, and Damian discuss various important topics impacting the hospitality industry. They emphasize the significance of industry unity amid growing regulatory challenges and delve into the ongoing debate between TUI and Airbnb on over-tourism.




The conversation also touches on Gen Z's travel preferences, including their increasing inclination towards hotels over short-term rentals. Additionally, they explore how surging accommodation prices affect travel choices. Join the hosts for insightful discussions and a glimpse into future trends in hospitality.


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GMH EU: Industry Meetups, Over-tourism Debate and Gen Z Travel Trends

GMH EU: Industry Meetups, Over-tourism Debate and Gen Z Travel Trends

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