Experience Matters

Women  leading event tech companies are rare, Black Women leading  event tech companies are few… But those who dare become legends. Such is  the case of our guests Zita Steglich-Ross, CMP and Lori Burke, CMP. Two  amazing EventProfs that are leading the way in online registration with  their company regmatch®.

Together, they gathered up their seven  decades of combined experience in meeting and event planning and created  a registration product that was built by planners, for planners. Their  ethos is that every event deserves a solution that provides a seamless  journey from registration to itineraries, meetings to payment. And on  top of that, it does badges too!

Things We Want to Know

• Why was regmatch® created?


• When did our partnership start?


• What additional resources does regmatch® offer?

About Our Guests:

Founders  Zita Steglich-Ross, CMP and Lori L. Burke, CMP developed their expertise  from their heels-on-the-ground experience. Starting from the ground up,  both rose to meeting and convention planning executive roles for  industries including hospitality, government, association,  transportation, healthcare technology, and destination marketing.

This  dynamic duo embraced their entrepreneurial spirits after successful  careers in the corporate world. Zita Steglich-Ross created  SteglichRoss.com, a boutique full-service destination and event planning  & marketing company located in Orlando, Florida. Burke started LLB  Enterprises (LLB) in February 1999, offering conference support and  trade show management.

Together, they’ve now launched regmatch®  and Badge-Creator, which combines their professional know-how and  commitment to hospitality service.

Steglich-Ross is an advisory  board member for the University of Central Florida School of Hospitality  and has previously served as a board member for the African American  Chamber of Commerce of Central Florida, Central Florida Urban League and  working with the Florida Hall of Fame Highwaymen Artist, Inc. As an  advocate for small business development, she is the editor of  DiverseCity Orlando – A Multicultural Guide to Orlando which provides  exposure for African American, Hispanic, and Asian small businesses to  visitors to the Orlando community.

Burke is a member of  Professional Conference Management Association (PCMA) and Board Member  of the National Coalition of Black Meeting Professionals (NCBMP),  Meeting Professional International (MPI) and American Society of  Association Executives (ASAE) ; she also mentors “first time” members  and lends her services to her church, Alfred Street Baptist Church in  Alexandria, VA.