Generation Z is a hard nut to crack. They are not a passive herd of consumers but are a complicated bunch of passionate people striving to make drastic changes in the world. They also happen to be the biggest spenders and have revolutionized brand-to-consumer communication.

Communicating with the Gen Z Target Group seems like treading on a minefield: only if you don’t listen to this episode. Here’s my conversation with Jake Bjorseth, the founder of Trndsttrs Media, a Gen Z agency that has cracked the code of selling to Gen Z. He’s worked with brands like McDonalds, L’oreal and North Face to help them understand how to connect with this generation. 

Jake Bjorseth | Co-founder, Trndsttrs Media
https://www.linkedin.com/in/trndsttr/ 

Saksham Mendiratta | Co-founder, Lights Out Studio 
http://linkedin.com/in/saksham-mendiratta 
https://twitter.com/sakmendiratta 

Check out what we’re building at Lights Out on https://lightsout.studio/ 

You can hit us up at podcasts@lightsout.studio if you have any feedback or want to be a part of Design Grid. 

Until then, it’s Lights Out.