Gen Z and Millennials Redefine Life Insurance
Update: 2025-09-15
Description
Gen Z and millennials are rewriting the rules of adulthood, delaying marriage, homeownership, and kids due to economic pressures. This shift is impacting life insurance, with nearly 70% seeing its importance but skipping it due to inflexible, confusing policies. They crave living benefits—accessing policy funds while alive for big purchases or medical bills—but find the industry jargon-heavy and complicated. With a massive wealth transfer on the horizon, can life insurance adapt to meet the needs of younger generations and become a relevant financial tool?
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