Special Guest Mary Cravets

To help focus their efforts, complete the quiz on my size at https://simplygetclients.com. This offers serious direction and tools, rather than just being a fluffy time-waster.

Welcome to another episode of the Podcast Profits Unleashed! Today, I had the absolute pleasure of speaking with Mary Cravets, an expert who helps busy entrepreneurs and service-based professionals attract more clients and increase their income by 50% or more—without working nights and weekends. If you’ve ever felt like your business requires endless hustle, this episode is a must-listen.

Mary shared her personal story of hitting extreme adrenal exhaustion just two years into her business, with only four hours of energy per week to work while providing half of her household income. From that place of desperation, she discovered the transformative question: “What’s working?” By focusing only on what produced real results, she dropped 80% of the frantic marketing efforts and built a system that grew her business effortlessly.

We dive deep into her practical strategies for simplifying client generation, including: identifying your top clients, tracking which marketing strategies actually bring results, and creating predictable referral systems. Mary emphasizes specificity—knowing exactly who your clients are, how to reach them, and what lead generation activities to prioritize.

Some of the biggest takeaways I had from this episode:

✨ I don’t need to do everything—only what works.

✨ Focusing on measurable results instead of “ego metrics” like likes or views creates real business growth.

✨ Referrals can be predictable when you build strategic “centers of influence” relationships.

✨ Having processes and systems in place allows me to detach from the outcome and keep my business running even during life’s curveballs.

✨ A well-designed client generation system saves time, reduces stress, and increases income while preserving the freedom I want.

Mary also shares a free introductory class she offers on building a client generation system—perfect for anyone ready to cut through the noise, stop spinning their wheels, and finally see real results.

If you’re ready to stop working harder and start working smarter, this episode is packed with actionable strategies to get more clients and grow your business without sacrificing your time or energy.

👉 Claim your free class and access the Six-Figure Podcast Blueprint here: https://podcastprofitsunleashed.com/free

You can reach Mary through these links

Website: https://simplygetclients.com/about/speaking/  

LinkedIn: https://www.linkedin.com/in/mary-cravets/ 

Welcome back to Podcast Profits Unleashed! Today, I’m tackling a question I know so many entrepreneurs, coaches, and service-based professionals struggle with: How do I actually get an ROI from my podcast guest appearances?

If you’ve ever finished an interview feeling like you crushed it—shared your story, dropped value bombs, made the host laugh—and then… crickets, you’re not alone. I used to do the same thing. I’d show up, give my best, and wonder why no new followers, DMs, or buyers came through. Visibility alone isn’t conversion. Being a great guest doesn’t automatically lead to results.

In this episode, I share the exact mindset and strategy shift that changed everything for me: stop showing up just to impress and start showing up to guide. I now treat every guest appearance like a strategic touchpoint, not just a conversation. That means planting the problem early, sharing real client wins, and giving listeners a clear, actionable next step.

Some key takeaways I had from implementing this approach:

✨ I focus on guiding, not impressing—usefulness converts.

✨ Specificity matters: I clearly name the problem my ideal client faces and show exactly how I solve it.

✨ Sharing client stories builds trust and belief.

✨ Every guest appearance is a warm audience—my job is to offer the next logical step.

✨ A clear call to action allows me to sell without feeling “salesy.”

I also walk listeners through practical steps to make their podcast guest appearances pay off, including planting problems, showcasing client wins, and offering tangible next steps.

We are launching a new mini course! If you want to grab it, go to podcastprofitsunleashed.com/free. At the moment, it’s a workshop around launching your own podcast, but register now so we can send you the details once it launches.

Stop hoping for leads—start creating them. Tune in, take notes, and transform every guest appearance into a revenue-generating opportunity.