Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems.

In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users across 190 countries.

Episode Highlights:

• [00:00 ] Intro
• [01:05 ] Mindbody's Early Journey into Embedded Payments 
• [04:17 ] Starting with Customer Workflows Before Technology
• [09:49 ] Strategic Pricing for Embedded Payment Solutions
• [11:15 ] Navigating Business Through COVID-19 Disruption
• [18:33 ] Wix's Evolution into a Business Operating System
• [28:26 ] Leveraging Platform Data to Streamline Payments
• [34:48 ] The Wix Way: Customer-Centric Product Development
• [42:45 ] Building the Right Team for Embedded Payments
• [46:56 ] AI and Personalization in Payment Experiences
• [50:38 ] Future of Embedded Finance: Beyond Payments
• [52:52 ] Key Takeaways: Driving Value Through Embedded Solutions