In this episode of Purpose of Profit Podcast, Dave Raley and Carly Berna are joined by RKD Group’s Justin McCord for a discussion about how to create an experience that drives the value of your organization’s product or service.

Justin begins by sharing his experiences working in sports as a marketer. He explains what it’s like to compete for the entertainment dollar and how to differentiate your organization from others in the industry. 

Together with Dave and Carly, Justin dives into the practical applications of what it means to be a “winning team” and how even smaller organizations with limited budgets can adopt those “winning” principles for lasting success.

Other Topics Include:

– How to better understand your audience

– Adding amplifiers to your organization

– Advice for nonprofits 

Season Five of the Purpose & Profit Podcast is brought to you by:

VIRTUOUS

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org and download your free Nonprofit CRM Checklist at virtuous.org/checklist. 

FAITHSEARCH PARTNERS

FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at faithsearchpartners.com/.

IMAGO CONSULTING

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at imago.consulting and subscribe at imago.consulting/wavereport.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.