In this episode of Purpose & Profit Podcast, Dave Raley and Carly Berna are joined by Grapevine Founder and CEO, Emily Rasmussen, for an exciting discussion about an exciting and growing trend known as crowdgranting.

Emily founded Grapevine, an organization dedicated to bringing people and communities together to further the giving movement, and she shares her passion for giving and how she has managed to share it with the world.

Next, she dives into the definition of a “Giving Circle” and what it means to build one, offering real-world examples along the way.

Later, she explains the difference between crowdgranting and crowdfunding, sharing how crowdgranting can be a more powerful approach to philanthropy. 

Also along the way, Emily talks about: 

• The “Four C’s” of crowdgranting that nonprofits should be aware of.

  
  



• One of the most popular giving circle models on Grapevine’s platform and why it was so effective.

  
  



• An exciting partnership that Grapevine formed with Bombas, and how it increased awareness of Giving Circles.

  
  



• And much more + a lightning round at the end!

  
  

You can learn more about Grapevine at https://www.grapevine.org, and Emily at https://www.linkedin.com/in/emily-rasmussen-02816619. 

Season Five of the Purpose & Profit Podcast is brought to you by:

VIRTUOUS

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org and download your free Nonprofit CRM Checklist at virtuous.org/checklist. 

FAITHSEARCH PARTNERS

FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at faithsearchpartners.com/.

IMAGO CONSULTING

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at imago.consulting and subscribe at imago.consulting/wavereport.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.