Gift the Glow: How Holiday Gift Cards Print Q4 Profits and Buy You January Momentum
Description
This week, Leisa Krauss slices into one of the most overlooked Q4 profit machines in the aesthetics industry: holiday gift cards. She breaks down why buyers lose all logic in December, how luxury packaging and elevated language turn simple cards into high-end experiences, and the smart offer structures that boost cash flow without discounting your value.
Leisa also dives into digital strategies, panic-purchase psychology, and how every December gift card becomes a powerful January lead. If you’ve ever wanted your MedSpa to stop reacting to the holiday rush and start owning it, this episode is your seasonal masterclass.
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