DiscoverThe WARC PodcastGlobal Ad Trends: The changing shape of TV
Global Ad Trends: The changing shape of TV

Global Ad Trends: The changing shape of TV

Update: 2025-09-09
Share

Description

A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Global Ad Trends: The changing shape of TV

Global Ad Trends: The changing shape of TV

WARC