Labubu what? How pop culture drives soft power

Update: 2025-09-16

Description

With Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Michael Patent (Culture Group) and Shilpa Sinha (McCann APAC).

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Labubu what? How pop culture drives soft power

Rica Facundo, Shilpa Sinha, Michael Patent

#box-pro-ellipsis-175807458626761{-webkit-line-clamp:2;}Labubu what? How pop culture drives soft power

Labubu what? How pop culture drives soft power

Rica Facundo, Shilpa Sinha, Michael Patent

Labubu what? How pop culture drives soft power