Going Beyond the Brief with Cynthia Harris of 8:28 Insights
Update: 2025-04-24
Description
On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at Procter & Gamble to starting her own firm — offering practical guidance for founders and vendors alike.
Key Takeaways:
(02:25 ) Early career roles shaped passion for consumer-business connections.(10:16 ) Vendors should go beyond briefs and collaborate with clients.(12:03 ) Traveling globally inspired objectivity and cultural intelligence in work.(14:06 ) The pandemic catalyzed the transition from freelancing to entrepreneurship.(16:12 ) Client-side experience drives more strategic, downstream thinking.(18:10 ) Unique perspectives stem from lived experiences and diversity.(22:03 ) AI supports creativity but cannot replicate human-centered strategies.
Resources Mentioned:
8:28 Insights Homepage
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
Key Takeaways:
(02:25 ) Early career roles shaped passion for consumer-business connections.(10:16 ) Vendors should go beyond briefs and collaborate with clients.(12:03 ) Traveling globally inspired objectivity and cultural intelligence in work.(14:06 ) The pandemic catalyzed the transition from freelancing to entrepreneurship.(16:12 ) Client-side experience drives more strategic, downstream thinking.(18:10 ) Unique perspectives stem from lived experiences and diversity.(22:03 ) AI supports creativity but cannot replicate human-centered strategies.
Resources Mentioned:
8:28 Insights Homepage
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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