Why In-the-Moment Data Matters with James Turner of Delineate
Update: 2025-02-11
Description
On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile, technology-driven approaches.
Key Takeaways:
(02:22 ) Started as a mining engineer before transitioning to data mining.
(07:47 ) Industry disruption in the 2010s drove significant changes.
(10:02 ) Speed, quality and cost efficiency reshape client research.
(12:16 ) Successful disruptors reshape categories with innovative, lasting ideas.
(14:31 ) Scaling innovation is tricky, even for large companies.
(16:57 ) Old survey designs create noise and reduce data quality.
(20:44 ) Human touch remains vital in interpreting client reporting.
(23:17 ) Situational research helps with product innovation and demand space.
(26:28 ) AI co-pilots are creating significant momentum in the research industry.
(29:56 ) Research now stands at the forefront of the data ecosystem.
Resources Mentioned:
Delineate Website
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
Key Takeaways:
(02:22 ) Started as a mining engineer before transitioning to data mining.
(07:47 ) Industry disruption in the 2010s drove significant changes.
(10:02 ) Speed, quality and cost efficiency reshape client research.
(12:16 ) Successful disruptors reshape categories with innovative, lasting ideas.
(14:31 ) Scaling innovation is tricky, even for large companies.
(16:57 ) Old survey designs create noise and reduce data quality.
(20:44 ) Human touch remains vital in interpreting client reporting.
(23:17 ) Situational research helps with product innovation and demand space.
(26:28 ) AI co-pilots are creating significant momentum in the research industry.
(29:56 ) Research now stands at the forefront of the data ecosystem.
Resources Mentioned:
Delineate Website
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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