Gonzalo Brujo: The C-Suite Whisperer & The World's Most Valuable Brands.
Description
Gonzalo is the Global CEO & President at Interbrand. Interbrand is global brand consultancy with operations across the globe; from Tokyo to London, Sydney to New York, Johannesburg to Mumbai to name a few.
Ever heard of the Best Global Brands Report? 🧐 It's a compilation of the top 100 most valuable brands in the world compiled by Gonzalo and the team at Interbrand using Interbrand's proprietary methodology for computing a brand's value.
The Best Global Brands Report isn't just a list but also a strategic business document for CEOs and the broader C-suite: 33% of the 22 million readers of the report are CEOs and the broader C-suite. 🤯
We discussed the report, what CMOs should pay attention to in building brand value and so much more.
🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
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