Great Photos Make Great Listings, with Matt Schiller, CEO of Snappr
Description
Alex and Beck sit down to catch up with Matt Schiller, CEO of Snappr—the professional-photos-anywhere agency that supports our BaT Plus listing photography service. The Australian Bay Area transplant talks about starting the company in Sydney with no intention of moving into the automotive space; assures us that even CEOs have excuses for looking at BaT instead of working; reviews the importance of accurate and numerous photos for large purchases made over the internet; and goes into some very telling stats gleaned from Snappr's seven-year relationship with BaT (the numbers don't lie: better photos sell more cars for higher prices!).
The trio talk about the importance of keeping AI out of automotive sales photography, and also keeping a creator in the loop when using generative AI for non-automotive applications. All three are pilots at various levels, so fair warning: the tail(dragger) end of the conversation descends quickly into airplane madness.
Links for things mentioned in this episode:
37:10 Aircraft and related auctions on BaT
Got suggestions for our next guest from the BaT community or One Year Garage episode? Let us know at podcast@bringatrailer.com!


























