HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder
Update: 2025-11-06
Description
Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.
In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.
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