Ritual: Katerina Schneider, Founder & CEO
Update: 2025-08-14
Description
Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing.
In this episode, we revisit her launch of Ritual a decade ago—while she was pregnant—driven by her inability to find a supplement brand she could trust. We explore how her company challenged industry norms, treats customers as “Chief Health Officers,” leverages branding to fuel growth, and why a well-crafted brand image only matters when matched by flawless execution.
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