Today on HITshow:







Healthcare innovation takes center stage in Las Vegas. Today's HITshow Daily spotlights HLTH 2025's opening day with twelve thousand industry leaders, Rob Lowe's clinical trial advocacy with Eli Lilly, and Mark Cuban's pointed criticism of PBM pricing. Then in our second half, Cedar's new Medicaid enrollment tool, sobering statistics for Clean Hospitals Day, and Brook AI's breakthrough in remote patient monitoring retention.







HOST: RHONDA BROOKS







📍 Conference Coverage — Nate Collier







HLTH 2025 opens in Las Vegas with 12,000 attendees at the Venetian Expo Center. The eighth annual conference features 400 speakers addressing AI, diagnostics, and workforce burnout under the theme "Heroes and Legends." CMS Administrator Dr. Mehmet Oz and HHS Deputy Secretary Jim O'Neill withdrew due to the government shutdown.







📍 Clinical Innovation — Peter Betterworth







Rob Lowe and Eli Lilly spotlight the clinical trial gap, with only 7% of U.S. cancer patients enrolling in trials. Lowe shares his grandmother's breast cancer trial experience, which later became standard care, urging patients to explore trials early rather than as a last resort.







📍 Drug Pricing — Logan Stokes







Mark Cuban blasts the pharmaceutical supply chain at HLTH, calling CEOs "complicit" in broken PBM pricing. Cost Plus Drugs bypasses middlemen with transparent 15% markup on over twenty-three hundred products and will join Trump's TrumpRx website as a referral partner.







☀️ After the Break







A look at Cedar's digital safety net for Medicaid work requirements, Clean Hospitals Day data revealing concerning hygiene statistics, and Brook AI's remote patient monitoring achieving 82% retention—earning a $28 million Series B.







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HITshow is made possible by EY, Kimmchi and HLTH 2025 — the epicenter of healthcare innovation, where the future of care happens, October 26–29 in Las Vegas.