Storytelling is an age-long subject that never seems to fall short of discussion. On our first ever episode, we have Lanre Adisa (Chief Creative Officer and CEO, Noah's Ark) and Femi Odugbemi ( Academy Director at MultiiChoice Group/Seasoned Ad-man and Filmmaker) walk us through the impact of African story on the world, how Advertising and Nollywood could inspire each other, emerging storytelling techniques in the digital age, and more importantly, they handhold us through really understanding what this much talked about thing called "storytelling" is, as an art, a process and a skill.