In the beginning... we all know the story of creation don't we? Yes, everything has a beginning and indeed a story behind it. So it is with every compelling campaign in the advertising  industry. The story of ground breaking campaigns start from the melting pot of hard drawn battles between agencies vying for the same business in a winner takes it all Pitch! And yes, the story behind these pitches comes in all forms from the theater of the absurd to the outright ludicrous.

However, no story is ever random and without form. That's why our discussants in this episode of Noah's Pod will be taking us on the principles, techniques and practice behind Interesting Pitch Stories. Doing justice to this topic, we have Ekeno Eyo (COO, Noah's Ark Communications) and Funke Adekola (Associate Business Director, Dare Create). Don't miss out on the story of advertising agencies' battlefield: Pitch! Enjoy!