DiscoverHost-Read Ads (Audio)HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!
HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

Update: 2025-06-05
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TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys.


Host: Lisa Laporte


Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads


Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

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HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

TWiT