Today’s guest has been a pioneer in self-publishing since 2012, when print-on-demand technology enabled the current indie publishing revolution. She has overseen the production of over 200 independently published books.

With over 50 years of experience in book publishing, design, and printing industries, she's the founder and CEO of Wonderlady Books. She transforms manuscripts into polished books with professional cover designs and layouts, ensuring every book meets industry standards.

She is a Founding Hub Partner of the Biz Book Publishing Hub. More than 50 experts like her are ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing a business book.

Beyond her entrepreneurial endeavors, she champions community welfare as the founder and CEO of Respecting Our Elders, a nonprofit dedicated to providing food to seniors in need across Marin County.

Please join me in welcoming Ruth Schwartz. 

Dive into self-publishing with pioneer Ruth Schwartz and host Robbie Samuels in this Biz Book Publishing Hub podcast episode. Ruth shares her extensive journey in the publishing sector and drops invaluable insights on navigating the self-publishing landscape.

📚 Ruth’s Expertise: With over 50 years of experience, she has been a pillar in the book publishing, design, and printing industry. Through her company, Wonder Lady Books, she’s overseen the production of 200+ independently published books.

📚 Avoiding Publishing Pitfalls: Ruth warns against scam companies under the "Author Solutions" banner and provides tips on choosing a professional "imprint" name. She emphasizes the importance of understanding ISBN barcodes and managing book prices, especially for those aiming for bookstore sales.

📚 The Value of Expert Guidance: Both Robbie and Ruth stress the critical role of experts in the self-publishing process to prevent common mistakes. Educational resources like BAIPA and IBPA were highlighted as essential for both small indie publishers and indie authors.

Links 

• Ruth Schwartz, Founding Hub Partner


• LinkedIn


• www.thewonderlady.com


• Ruth’s checklist for self-published authors: https://bizbookhub.thewonderlady.com
  

Books mentioned in this episode:

• 
  “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell 

Other Resources

• Learn more about the Bay Area Independent Publishers Association (BAIPA)
  


• Learn more about the Independent Book Publishers Association (IBPA)
  

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport
  


• 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com
  


• Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity 


• Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist
  


• Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast
  

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts.

Find all the archived episodes at BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors.

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