DiscoverBiz Book Publishing Hub PodcastHUB 387: AUTHOR PANEL - Bill Soroka, Carlo Mahfouz, and Michelle Tillis Lederman
HUB 387: AUTHOR PANEL - Bill Soroka, Carlo Mahfouz, and Michelle Tillis Lederman

HUB 387: AUTHOR PANEL - Bill Soroka, Carlo Mahfouz, and Michelle Tillis Lederman

Update: 2024-10-10
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No matter where you are on your author journey, it can feel like there’s always more to learn—because there is! Especially when you’re new to this process. So many questions to ask and even more questions that you wouldn’t even know to ask.


Just getting a book out of your head and into a format that can be purchased takes a tremendous amount of effort. Let’s make sure you don’t just hit publish, but that you properly launch your book so it helps you achieve all of the goals you had for writing a business book in the first place.


To help you figure out some of those goals and avoid some common mistakes, I’ve brought together an author panel. Stay tuned for a frank conversation about the highs and lows of being a business author.


These authors participated in one of my Kindle Cross-Promotion campaigns, in which business authors lowered their Kindle book prices to 99 cents. I organize these twice a year around Amazon Prime Days and Black Friday. Dozens of authors working collaboratively to spread the word and boost book sales. It’s been a great way to generate interest in evergreen books published many years earlier and celebrate recent publications.


The best part is that our collaboration doesn’t end when the campaign is over. Nearly every author opted to sign up for an author panel after the event.


With me today are three authors:


Carlo Mahfouz authored “Reality Check: In Pursuit of the Right Questions” to unlock the art of precision and presence in your leadership, innovation, and life.


Bill Soroka is the author of six books, five of which reached #1 Best Seller in at least one category during the last Kindle Cross-Promotion Campaign, including his latest, “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent.”


Michelle Tillis Lederman is the author of “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact,” a follow-up to her best-selling “The 11 Laws of Likability,” because she knows the strength of relationships leads to success.


Please join me in welcoming Bill, Carlo, and Michelle. 


Links for Bill Soroka


Links for Carlo Mahfouz


Links for  Michelle Tillis Lederman


Robbie’s Resources

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Find all the archived episodes at www.BizBookPublishingHub.com, an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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HUB 387: AUTHOR PANEL - Bill Soroka, Carlo Mahfouz, and Michelle Tillis Lederman

HUB 387: AUTHOR PANEL - Bill Soroka, Carlo Mahfouz, and Michelle Tillis Lederman

Robbie Samuels - business growth strategy coach and book launch strategist