Hall of Fame 2: Kyle Coleman Ep. 4 & 47

Hall of Fame 2: Kyle Coleman Ep. 4 & 47

Update: 2022-04-11
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We're running it back! Here's one of our all-time favorite episodes on 30MPC.


FOUR ACTIONABLE TAKEAWAYS (EP 4)

  • 5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes.
  • Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversational
  • Keep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it.
  • Have your voicemails reference your emails and vice-versa. It boosts your reply rates.


FOUR ACTIONABLE TAKEAWAYS (EP 47)

  • Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask
  • Ask for interest instead of time in your CTA paragraph
  • Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers
  • Personalize at scale with problem-based bucket tailoring for your C tier accounts


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Hall of Fame 2: Kyle Coleman Ep. 4 & 47

Hall of Fame 2: Kyle Coleman Ep. 4 & 47