Hall of Fame 2: Kyle Coleman Ep. 4 & 47
Update: 2022-04-11
Description
We're running it back! Here's one of our all-time favorite episodes on 30MPC.
FOUR ACTIONABLE TAKEAWAYS (EP 4)
- 5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes.
- Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversational
- Keep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it.
- Have your voicemails reference your emails and vice-versa. It boosts your reply rates.
FOUR ACTIONABLE TAKEAWAYS (EP 47)
- Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask
- Ask for interest instead of time in your CTA paragraph
- Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers
- Personalize at scale with problem-based bucket tailoring for your C tier accounts
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