Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling.

TOP ACTIONABLE TAKEAWAYS

• Preparation - Get all your research done before, 40 dials over 60 minutes
• Tone - Kill all your uptones and slow the conversation down like an executive
• Opener - ‘Heard our name tossed around’ or ‘ask for permission.’ Not ‘how’s it going.’
• Value - Lead with typically language and problems. Then, solve the problem.
• Objections - Calibrate the objection first. Ask disarmingly blunt questions.
• Go in for the Kill - Suggest some times. If the calendar’s gone, send the placeholder

RESOURCES DISCUSSED:

• Time is running out to register for our upcoming 30MPC Live webinar.
• Download our exclusive cold calling battlecard by signing up for the newsletter.
• Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics (in the link).
• Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.
• Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. Click to see our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. 
• Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Click to access the sales template we use to qualify and close more deals, faster.
• Automate conversational texting for the entire customer journey with Skipio. Click to check out our best practices for texting prospects.

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