Hannah Buitekant on Building a Performance-Obsessed Media Brand at Daily Mail
Description
→ Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.com
Want to know how one of the world’s most recognizable media brands drives 300M+ monthly visitors while staying performance-obsessed?
In this episode of The Boost, Greg Rollett sits down with Hannah Buitekant, Managing Director of Commercial at dmg media (Daily Mail), to break down how they balance storytelling with scale, content with commerce, and editorial integrity with monetization.
Whether you're a publisher, brand, creator, or advertiser—this episode is your masterclass in building media that matters and monetizes.
🎯 What You’ll Learn in This Episode:
How Daily Mail tailors content for every platform (TikTok, YouTube, Pinterest & more)
The “Three R’s” that fuel dmg’s content strategy
Commerce, video, and premiumization—and how they drive revenue
Why views aren’t enough—and what brands really want from publishers
The power of repurposing and slicing content
Team building in a multi-platform world
How to survive and thrive on borrowed platforms like TikTok
🔗 Resources & Links:
→ Learn more about dmg media: https://www.dmgmedia.co.uk
→ Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannah-buitekant
→ Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5
→ Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.com
United States
