Surviving the Content Apocalypse & the Slow Death of A Google First Strategy w/ Amy Aitman
Description
🎟 Don’t forget: Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15. Head to https://affiliatesummit.com
The search game has changed and publishers are feeling the heat.
In this episode of The Boost, Greg sits down with Amy Aitman, COO of Venture 4th Media and co-founder of Red Visible, to unpack what it really takes to build winning content strategies in today’s fragmented landscape. From the death of Google-first publishing to the rise of Reddit, YouTube, and niche forums, Amy brings the fire on how publishers can adapt, stay relevant, and create content that actually connects.
You’ll learn:
-Why SEO alone won’t save your site in 2025
-What content moats still exist—and how to build them
-How Reddit is becoming the most important platform you’re ignoring
-What today’s content team should really look like (hint: multi-hyphenates FTW)
-Why authenticity and community are the new SEO
If you’re a content creator, affiliate marketer, or digital publisher—this episode is a must-listen.
This episode is presented by Grommet, the leading product discovery marketplace that connect thousands of new and unique products with millions of shoppers. Check out what's trending at https://thegrommet.com
Want to promote these products to your audience and earn 20% for every sale of every product? Email greg@thegrommet.com for more information about joining our exclusive publisher program.Â
United States
