In today's conversation, Patty Farmer is joined by James Bryant, a dynamic entrepreneur and talent development expert. Together, they dive deep into the foundational aspects of business success: vision, values, and mission. James shares his journey with his company, Wildly Free, emphasizing how loving what you do and integrating it into your company's culture can drive real results. Patty and James discuss practical strategies to articulate and align vision, values, and mission with your audience and clients to build trust and loyalty. Whether you're looking to strengthen your business framework or seeking insights on balancing personal values with professional growth, this episode is filled with invaluable tips. Explore how staying true to your beliefs and creating clear frameworks can help you connect authentically, attract the right clients, and ultimately, make more money.

Key Takeaways:

• Integrating passion into company culture and operations
• Building a company culture that reflects personal and organizational values
• Balancing personal values with community and customer needs
• Staying true to beliefs and making value-aligned decisions
• The impact of customer treatment on business success despite product quality
• Evolving nature of vision, values, and mission as a business grows
• Steps for entrepreneurs to uncover and define their vision, values, and mission
• Importance of practicing what is preached
• Examples of successful businesses living their vision, values, and mission

About our Guest: 

James is an entrepreneur, editor, publisher, business consultant, public speaker, and corporate trainer. With over 25 years of talent development experience, he is passionate about helping individuals and businesses discover and communicate their "Why." Besides being a husband and proud father of four, James enjoys photography, reading, and music.

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