Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR
Description
Is it time for the business world to enter the great public debates of our time - and is it bad PR if you don’t? Its absence has left a vacuum for misinformation to spread and CEOs like Greg Jackson from Octopus Energy are stepping up.
David Yelland and Simon Lewis discuss this, as well as a fascinating crisis at ice-cream makers Ben & Jerrys and big pharma in the wake of Robert Kennedy Jr's nomination as the next US health secretary.
Also - what does the exodus from Elon Musk’s X to Bluesky mean for the way we all communicate, and how companies communicate with us?
And Coleen Rooney’s PR coup. What the I’m a Celebrity star can teach the communications great and good about how to get your message across.
Producer: Eve Streeter
Assistant Producer: Ella Blaxill
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
United States
