Real estate investor turned content agency founder Kevin Choe joins the podcast to share how documenting his journey, not chasing followers—built him a powerful brand and a waitlist of high paying clients.

🎯 In this episode, you’ll learn how to:

Turn social content into long-term deal flow (even 2 years later)

Build a personal brand without fancy equipment or a big audience

Transition from one identity (e.g. real estate) to another with confidence

Charge premium rates for your services—without imposter syndrome

Stop sprinting and scale a soulful, sustainable business

📌 Key moments:

Kevin’s first $35K/month from social media agency

Why most creators still reject money subconsciously

How deleting his old Instagram unlocked his growth

What Pace Morby taught him about mentorship, mindset, and money

Why he believes documenting more than creating

✅ If you’re a creator, founder, or service-based entrepreneur who’s stuck in content paralysis or identity limbo—this conversation will light a fire in you.

Follow Kevin on YouTube:

https://www.youtube.com/@TheKevinChoe

Follow Kevin on Instagram:

https://www.instagram.com/thekevinchoe/

Follow Yesung on Instagram:

https://www.instagram.com/yesungc/

👇 Subscribe for more real conversations that help you build both a business and a life.

🎯 Keywords Clustered by Theme:

Branding & Content Creation:

Kevin Choe podcast, personal brand building, social media agency, content marketing strategies, documenting vs creating, video podcasting

Business Growth & Sales:

Real estate to agency pivot, charging high-ticket services, deal flow from content, scaling service business, premium offers, building client waitlists

Mindset & Identity:

Asian American entrepreneur, overcoming fear of success, imposter syndrome, money mindset, identity shifts, mentorship lessons (Pace Morby)

Tools & Tactics:

Using iPhone to start content, infinite ROI content strategy, social proof, starting with no followers, SEO podcast content

💬 What part of Kevin’s journey hit home for you? Drop a comment below.

📩 Want help building content that actually converts? DM Kevin on Instagram @thekevinchoe.

🎧 Subscribe to “The Kevin Choe Show” for more behind-the-scenes growth stories.