In this powerful episode, I sit down with Sun Yi, founder of Night Owls and Night Owl Nation to break down what it really takes to build a profitable personal brand, master storytelling, and charge premium prices as a creative or agency owner.

Sun Yi, who has worked with Netflix co-founder Marc Randolph, Mel Robbins, Jay Shetty, and other industry giants, reveals why storytelling is the one skill AI will never replace, how to price your services like a pro, and why influence, not data, is the new oil of the digital age.

We go deep into:

00:00 – Why storytelling still beats AI

02:00 – The future of personal branding

05:00 – How teaching led Sun Yi to discover his true purpose

09:00 – How to price your services without burning out

14:00 – Going from $1,700 websites to $200K projects

19:00 – The psychology of premium clients and value perception

22:00 – The secret sales mindset that top closers use

26:00 – How to turn rejection and “no” into your biggest advantage

Whether you’re a freelancer, coach, designer, or entrepreneur, this episode will challenge how you think about pricing, storytelling, and your path to authority.

Work with Sun Yi:

https://sunyi.co/training

https://sunyi.co/mentorship

Night Owl Nation:

https://nightowlnation.com/

We're a global community of entrepreneurs and creators dedicated to practicing and mastering the art of storytelling together.

Sun Yi's Email:

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These marketing tips ain't the same ol' cliché shit you see on the Internet. Enter your name and email to get'em: https://sunyi.co/subscribe/

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Sun Yi

https://sunyi.co

Speaker Sizzle Reel: https://www.youtube.com/watch?v=G6v7bhxaT1A

Speaker Reel: https://www.youtube.com/watch?v=mpE36WsHxGQ

Night Owls: https://nightowlinteractive.com

Night Owl Nation: https://nightowlnation.com

Domestika: https://www.domestika.org/en

Social Media:

https://instagram.com/sun.yi

https://threads.net/@sun.yi

https://www.tiktok.com/@_sun.yi

linkedin.com/in/sunyi-nightowls

https://www.youtube.com/c/sunYiCo

https://x.com/_sun_yi

https://www.facebook.com/sun.yi.nightowls

https://sunyi.co/aaf-podcast/

https://www.linkedin.com/in/sunyi-nightowls/

https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u

https://podcasts.apple.com/gb/podcast/authentic-as-f-ck-with-sun-yi/id1527964267

🎧 Subscribe for more interviews with world-class entrepreneurs and creators redefining business, creativity, and influence.

Keywords (for SEO tags section)

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