He Spends $300k a Year to Fry in Beef Tallow. That Made Fry the Coop Into a Hot Chicken Sensation.
Update: 2025-10-07
Description
Joe Fontana, founder of Fry the Coop, turned a love for Nashville hot chicken into one of Chicago’s fastest-growing restaurant brands. Known for bold risks, storytelling, and a $300,000-a-year commitment to frying in beef tallow.
Listen now to learn about the leap from cubicle to hot chicken, the marketing stunt with a full chicken costume, and the rise of Fry the Coop across Chicago.
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