He could’ve been Qantas CEO. Instead Bruce Buchanan started a $7.2b company
Update: 2025-10-26
Description
Leading Australia’s largest airline is by all accounts a dream job.
But in 2012, Bruce Buchanan – who was on track to become chief executive of Qantas – walked away from the national carrier. He now runs one of the world’s hottest tech companies: $7.2 billion e-commerce marketing tech firm Rokt.
This week on How I Made It, Rich List editor Yolanda Redrup pulls back the curtain to find out how this former aviation executive built a company that became a giant of the tech world.
This podcast was sponsored by Telstra.
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