We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.

Connect with Jake Sucoff (Patient Procure)

Website: patientprocure.com

Personal site: heyjakey.com

Timestamps & Key Topics

00:00 – Meet Jake Sucoff & Patient Procure’s healthcare focus
01:00 – Why niching into healthcare builds trust with physicians
02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer
03:50 – Running a distributed agency team across time zones
05:10 – Channel selection: where patients vs. peers actually spend time
07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere
08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email
09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients
10:30 – When paid makes sense: Google Search, Performance Max, Meta
12:10 – Why CRO, site health, and email foundations matter before ads
13:05 – Reality check: healthcare CPCs can hit hundreds of dollars
14:10 – LTV, ROAS, and making the economics work for private practices
16:00 – Acquisition vs retention: generating more from patients you already have
17:05 – The truth about podcasting: workload, consistency, and operations
18:20 – Turning “talking” into a content engine for clinicians
19:00 – Where to find Jake & final takeaways
00:00 Introduction to Jake Sucoff
00:48 Founding Patient Procure
02:23 Navigating Healthcare Marketing
03:38 Running a Distributed Team
04:47 Choosing the Right Marketing Channels
07:01 Content Strategy and SEO
14:47 Understanding Patient Lifetime Value
17:01 Challenges and Rewards of Podcasting
18:55 Conclusion and Contact Information

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