DiscoverVibrant VisibilityHeart First, Hook Second - The Best Content Idea Capturing Method
Heart First, Hook Second - The Best Content Idea Capturing Method

Heart First, Hook Second - The Best Content Idea Capturing Method

Update: 2025-04-08
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Description

In this episode of Vibrant Visibility, I’m sharing a super simple but powerful content creation exercise I recently did with my membership clients—and let me tell you, the results were beautiful. This isn’t your typical strategy-first approach. It’s raw, real, and rooted in your story.


You’ll learn how to stop overthinking your content, get out of your head, and start creating from the heart. I’ll walk you through the exact steps of the 5-minute voice memo practice we did together—plus why your story doesn’t need to be perfect or even polished to be powerful.


If you’ve ever felt stuck trying to plan content that “makes sense,” but ends up feeling disconnected… this one’s for you. We’re about to flip the script and start with the STORY.


Some Topics You’ll Hear About in This Episode:



  • Why taking a two-week break from business re-ignited my creative energy

  • The biggest content trap heart-centered coaches fall into

  • A behind-the-scenes look at my client visibility sessions

  • The exact exercise to help you capture authentic content ideas in 5-minute voice memos

  • Why emotion and specificity matter more than polish and perfection How to build strategy after the story—not before

  • My personal take on storytelling, visibility, and the magic of being real

  • A loving reminder that your energy is your brand

  • How to repurpose one raw story into multiple pieces of content


Want to Try the Exercise With Me?


✨ Grab a pen, your phone, and a few minutes of quiet.


✨ Pick 3 topics you could talk about forever.


✨ Hit record and tell a story for 5 minutes—raw and unfiltered.


✨ Listen back, notice how it makes you feel, and let your marketing flow from there. (Heart first, hook second. Always.)


🛠️ Resources Mentioned:


→ Download the Free Visibility Roadmap Worksheet – A soulful Google Doc guide to help you prep your energy before you create, get visible in an aligned way, and develop a ritual that works for you.


→ Join My Membership


– CEO Systems We meet monthly for visibility + content planning sessions, private workshops, and support with sustainable business systems


. 💥 First month for just $11 during the sale (April 14–18)!


________________________________


Systematize your coaching business & join my membership space - https://alignwellco.com/membership


Get on the waitlist for my 6-month somatic group coaching program, Vibrant Visibility - https://alignwellco.com/vibrant-visibility


Watch this episode on YouTube - https://youtube.com/playlist?list=PLan3dUEh5Ns7vYCupaxek46ZfV_8J8znU&si=co-lgRLBwQD2y41S


Read the Blog - https://www.alignwellco.com/blog


Follow me on social media, visit my website, learn about my programs, and schedule a free Clarity Call with me! - https://alignwellco.com/links


Join the FREE Visibility & Tech Support for Coaches Community - https://alignwellco.com/community


 

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Heart First, Hook Second - The Best Content Idea Capturing Method

Heart First, Hook Second - The Best Content Idea Capturing Method

Shawne Arceneaux, RN, BSN, NC-BC