Do you want your clients to view you as an authority in your field? Want to stand out?

If so, today’s episode of Med Spa Growth & Profitability Podcast with Ian Garlic is for you! When I met Ian about a year ago at a mastermind, I knew he needed to be on the podcast! I absolutely love the way he is producing testimonials and telling stories through videos.

Ian and I are talking all about the power of storytelling through video. It’s no secret that videos are a great way to capture your audience, and in the medical spa industry they are incredibly important. Your clients are spending a significant amount of money and trusting you with their looks, health and well being so getting to you know and trust you is necessary. Allowing future clients to see you and get to know you on video before meeting you allows them to get to know you and start the trust process. This is helpful so that way once you meet in person you can spend less time selling them and more time answering their questions about your services.

Video is great from a conversation standpoint so it’s no surprise that YouTube is the 2nd most used search engine!