Higher ed is at a crossroads. Tune in to see where it’s headed.

Higher education is shifting fast—are universities keeping up? In this episode, we break down the trends, challenges, and innovations shaping the student experience.

We’re talking about the rise of vocational schools, the fight for online reputation, and why some universities are going all-in on sustainability (like TSU’s plan to go solar by 2030). Plus, we tackle the growing internship crisis—what it means for students and how they can still gain real-world experience.

From texting as a student engagement tool to the impact of social media on college decisions, we dig into how institutions are adapting to meet today’s job-ready demands. And, of course, we look at the fine line between using tech to enhance learning and letting it take over.

Episode Breakdown:
00:00 Intro – What’s changing in higher ed?
00:46 Vocational schools on the rise—why parents are pushing for them
01:23 Colleges vs. the online reputation battle
02:05 Universities going green: TSU’s 2030 solar plan
03:05 The internship crisis & how students can adapt
04:23 How texting is changing student engagement
05:44 Social media & ethics in higher ed
14:48 Vocational training vs. traditional college—what’s the right path?
15:34 The role of technology in shaping the future of education
17:13 Wrap-up & key takeaways

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing