Innovating for Impact: Marketing Strategies in Higher Education
Description
The Future of Higher Ed Marketing: Personalization, Tech, and Student Well-being
In this episode of Higher Ed Marketing Insider, host Will Scott talks about changes in higher education marketing.
He explains how technology and personalization are becoming more important.
Scott also discusses the need to focus on student well-being and mental health. He touches on the ethical concerns of using AI and data. Finally, he talks about the importance of being flexible and inclusive in marketing strategies to create better student experiences.
00:00 Introduction to Higher Ed Marketing Insider
00:08 The Evolution of Higher Education Marketing
00:37 Personalization and Technology in Marketing
01:28 Ethical Concerns in AI and Data Use
02:08 Impact of Personalization on Learning
02:36 Balancing Technology and Human Interaction
02:57 Focus on Student Well-being
03:33 Sustainability in Higher Education
04:14 Agility and Adaptability in Marketing Strategies
05:09 Balancing Innovation and Inclusivity
05:49 Key Takeaways and Final Thoughts
06:55 Conclusion and Future Outlook
Learn more about the Higher Education Marketing Institute:
- Website: https://highereducationmarketinginstitute.com/
- X: https://x.com/HEMInstitute
- LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
- YouTube: https://www.youtube.com/@HigherEducationMarketing
United States
